Mackenzie's Pub Rebrand
A step-by-step process on how I created a mock rebrand of Mackenzie's Pub, a local brewery in Beaumont, Texas. **This project is not affiliated with the company.
First, I created a new logo.
I wanted to add a more contemporary and bold spin on this logo, so I completely changed the font, but I incorporated the four leaf clover to nod to the original design.
Old Logo -
New Logo -
While creating the logo, I also created a color palette for the mock website and merchandise.
Color Palette -
Now that the new logo and color scheme was established, I wanted to give an overhaul to their website. However, I could not decide which version I preferred, so they are both below.
Here is the old -
New mockup websites -
The website finished, I wanted to update their menu as well.
To-Go Menu -
Social Media Graphics -
New T-Shirt Design -
And lastly, a mockup of how a decal of the logo will look on the front window.