Mackenzie's Pub Rebrand

A step-by-step process on how I created a mock rebrand of Mackenzie's Pub, a local brewery in Beaumont, Texas. **This project is not affiliated with the company.


First, I created a new logo.


I wanted to add a more contemporary and bold spin on this logo, so I completely changed the font, but I incorporated the four leaf clover to nod to the original design.


Old Logo -


New Logo -



While creating the logo, I also created a color palette for the mock website and merchandise.


Color Palette -


Now that the new logo and color scheme was established, I wanted to give an overhaul to their website. However, I could not decide which version I preferred, so they are both below.


Here is the old -



New mockup websites -



The website finished, I wanted to update their menu as well.


To-Go Menu -



Social Media Graphics -





New T-Shirt Design -


And lastly, a mockup of how a decal of the logo will look on the front window.